I can't pretend to know how to launch a record these days, but I'm sure I'm doing it wrong.
Awhile back, I made a record with Bukka Allen and George Reiff--a gospel record of sorts. Old hymns, with a great set of musicians. George played bass, sang, engineered and mixed the record, as well provided a lot of creative direction. Turned out great. David Byrne, who received an advanced copy, even called it 'a damn good record.' But the would-be release of the album What Fair One Is This coincided with a lot of change and a certain amount of strife in my life. Releasing an independent record often entails retaining a publicist and spending gobs of money on dubious PR efforts, and timing that with tour dates. The whole enterprise can feel very narcissistic at times , not to mention overwhelming. I did a small tour out West and sold the disc at shows, but I never properly released it. Part of me also felt uneasy spending that much time and money on something that at times felt so self-centered. That and so many other reasons that aren't relevant right now.
Last week, George was diagnosed with stage-4 cancer in his brain, liver, right lung and adrenal gland. I became dizzy when I read the news and it has occupied so much of my thoughts these past few days. George is a big part of the Austin music community and has worked with a massive list of luminaries such as Joe Walsh, Tedeschi-Trucks Band, Ringo Starr, Dixie Chicks, to name just a tiny few. Beyond that, he is a good human being.
As I was doing a couple laps at Barton Springs last night, I wondered what value could come from an official release of What Fair One Is This. George came to mind. We aren't great friends. But this is something I can do with my limited resources to help him.
To purchase the record via Bandcamp: https://mark-abernathy.bandcamp.com/album/what-fair-one-is-this
Or, if you'd like to skip the record and contribute directly to George, go here: https://www.gofundme.com/georgereiff
The rest of the album release stuff I will sort out later, but for now, I want the bounce to go to George. Please share, and please help.